Brand Story

The Disney Baby brand story as told through the homepage iris on launch day. A narrative throughline connects the iris slides together, creating a cohesive brand story while simultaneously introducing visitors to the site and inviting them to explore further.

Brand Messaging

The About Disney Baby page captures the essence of the Disney Baby consumer brand and highlights the brand-relevant features of the Disney Baby website, helping to position and connect the offline and online experience of the brand.

The site tagline was created to map to the Disney Baby brand attributes and reflect the tone, voice, and value proposition of the site.

Mothers & Daughters

"Mothers & Daughters" was a mini-site on that was created for a sponsorship with Kotex. The site - aimed at mothers of tween girls - featured articles, activities, videos, and interactive features that mapped to Kotex's brand messaging and target demographic.